I am relatively new to using Instagram (I’ve been on there less than a year) and am by no means a pro photographer but I’ve learned some tips for taking flat lay pictures (which are super popular right now and I love them!) that I wanted to pass on in case it could help other newbies. Just in the few months I’ve been doing this my pictures have improved a lot and while I know I have room to grow still, I definitely have a feed that I’m proud of now.
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1. Decide on your vibe
When I first decided I was going to use Instagram as part of my social media strategy to grow my business I spent some time searching hashtags and people in my niche to get ideas. If I found a feed I liked I would take a screenshot and then keep looking. After I gathered several screenshots I went back and flipped through them – doing that made it very clear what type of pictures (background color/texture, angles, filters, mood, etc.) I was drawn to.
(Pro tip: this is actually really helpful for lots of things like picking clothes or home decor – I like to spend some time browsing around Pinterest and pinning what I like without really thinking about it, just kind of a gut-reaction basis, then when you go back and look at those images as a group it’s usually pretty easy to see what colors and styles you’re into as a trend usually emerges.)
2. Pick a common background
Using the same background or colors in your Instagram pictures helps your feed look cohesive and begins to establish your “look”.
Almost all of the pictures from my screenshot collection of accounts I liked had a white background so that’s what I went with for myself since obviously I was drawn to that look. I just use a white piece of poster board for mine – super cheap and easy to replace if it gets dirty. I’ve also seen lots of beautiful pictures with dark wood, tile, or even patterned scrapbook paper backgrounds – play around with it and see what you like!
Here’s a screenshot from my Instagram feed.
3. Use natural lighting
This is key for getting good pictures! Use natural light as much as possible. I know many people take their products outside to photograph but I just set up on my kitchen table with the overhead lights turned off and only the sunlight illuminating the room. We have two large windows and I usually take my pictures in the morning so that the direct sunlight is on the opposite side of the house (and therefore not coming in strongly through those windows in my kitchen).
(This picture wasn’t a flat lay, I was taking this one straight on so I had another piece of white foam board propped up as a backdrop, but you still get the gist with the windows and lighting)
4. Reduce shadows
In addition to using natural light, you also want to try to eliminate the shadows that happen if you only have a light source on one or two sides but not all around.
When I first started taking pictures I’d put my white poster board on the table, then use white foam board propped up around the poster board to serve as a reflector of sorts. It was kind of precarious and my foamboard was forever falling over, but it served its purpose.
Now I have a pop-up softbox that I use instead. Again, I’m no pro so I’m sure I’m not using it to the full potential, but I open it up, set it on my table, set my product instead, and take the pictures, and I think it helps with shadows and lighting. It’s super quick and easy to set up.By the way, that picture above became this shot for my Instagram feed with a little styling and editing:
5. Style your pictures
This part it more aesthetic than technical and will require you to practice and decide what looks good to you, but you want to style your pictures a little. Again, going through feeds of people you like and then looking to see if they have a common “look” will help you figure out what you like.
The easiest thing to do to add interest to your pictures is just grab accessories from around the house and add those in! In fact, I have only bought three things ever to use in my pictures – three little fake flower arrangements from Hobby Lobby. Everything else you see in my pictures is things from around the house that I already own.
I don’t stick to a strict theme myself but I’ve seen some cool ones that others have used. One of my friends uses the same patterned scrapbook paper in various colors with matching colored confetti in a lot of her pictures. I’ve seen others pick a color and make sure at least one item in every flat lay is that color.
6. Use sticky tack to position your items
If you happen to be photographing round or cylindrical items, it can be hard to keep them positioned correctly! Since the majority of my pictures are of essential oil bottles that want to roll all over the place, I’ve found that using sticky tack (like from an office supply store) to stick my bottles in place helps so much!
7. Use a decent camera
That does not mean use a DSLR necessarily. In fact, for the first 6 months or so that I was taking Instagram pictures I always used my DSLR (an old Canon T3i) with an external flash but recently did some comparing and realized that my iphone pictures (I have an iphone 7) were actually BETTER than my big camera, so I’ve switched to taking them all with my phone (which makes things way quicker and easier too – bonus!).
I’m sure if you are a really good photographer that can shoot on manual with nice lenses and such then your DSLR will probably give you much better pictures, but since I’m pretty much a point-and-shoot photographer, even with my DSLR, then it’s just more convenient to use my phone.
8. Get above and close to your subject
Obviously since this is a flat lay you want to get up above the item. Depending on the size of the item sometimes I can set it on my table and hold my phone over it and get the shot, but if it’s a bigger item then I’ll often climb up on a chair and lean over to get that bird’s eye view.
You also want to get close enough to your subject that you can tell what it is. I try never to actually use the zoom on my camera or phone, instead I move my body closer or further away and then when I edit I’ll crop it even more if needed.
9. Edit your pictures
Editing your pictures (and I don’t mean going crazy with them) makes a world of difference. When I was using my DSLR I’d put the pictures on my computer and use PicMonkey to bump up the brightness and whiteness. Now that I’m almost 100% shooting the pictures with my phone I use editing apps: Pic-Tap-Go is my go-to for brightening up my pictures, then I open the edited picture in Watermark Lite to quickly add my watermark.
(every flat lay picture I’ve used as an example in this post was shot and edited with my iphone)
The biggest tip I can give you is to just start taking pictures and learn as you go! Mine have improved a lot since I photographed my first flat lay 7 months ago and I’m sure will continue to evolve the longer I do this.
Also, if you are new to Instagram too and are wondering how it works, what these hashtags are for and how to use them, how to grow your business on IG, etc. I highly recommend this training.
Do you take flat lay pictures? What does your background look like? What camera do you use? What editing program is your favorite?
Like these pictures? Follow me on Instagram for more!
nadaliebardo says
Hey Caitlin,
Thanks for these great tips – I do my flat lays right beside the window on a tiny cheapo white table from Ikea. Works perfectly!
– Nadalie, It’s All You Boo
NEW POST: How Do I Slay My Goals?
Caitlin says
I would LOVE to have a white table to use as a surface so I don’t need my poster board anymore! So handy! We don’t have an Ikea near us unfortunately but I’m keeping an eye out on local B/S/T sites for something that’ll work.
Amanda | The Golden Girl Diary says
Super helpful tips! Thanks for sharing!
Lynn White says
These are great tips! I have yet to master flat lays. I need to get that cube!
A pinch of Jo says
Great tips, thank you! I want to do more flat lays, but so far it’s not been very successful for me. I’m hoping to improve that soon, and I’ll definitely try to use your tips :)
Caitlin says
I’m glad you found them helpful!
Lois Sacks says
You make it look so easy. I guess I’m going to have to try it out. Thank you Caitlin!
Caitlin says
You’re welcome! The more you practice the better you’ll get!
treesworldblog says
Love your tips! I have been trying to take better pictures, I will use these tips thanks for sharing.
Caitlin says
You’re welcome!
Saher says
Thanks for the tips!!! Very helpfull
Caitlin says
You’re welcome!
mystyle5 says
Awesome! Totally agree on the importance of natural light- nothing can beat that natural, glowy look that sunlight gives your pictures. Great tip on reducing shadows with a softbox as well
Caitlin says
For sure!
Dani says
Awesome post and really helpful! Will definitely use this in the future :)
Caitlin says
I’m glad it was helpful!
Genevieve Cordery says
Awesome tips! I actually try to embrace natural shadows in my flatlays now, rather than reducing their appearance. I feel like it gives my photos dimension and I get to play with reflective lights, which is something I adore.
Genevieve | blueaugustine.com
Caitlin says
That’s cool!
laceedoeslife says
These are great tips for flat lay photos! I never thought of using white board or paper. I have a solid white desktop that I’ve been using but light is always my issue. I’ll try your tips. :)
http://laceedoeslife.com
Caitlin says
I hope someday to have a white table set up in a well-lit area so I can pop over and take a picture whenever without having to set everything out! That would be so nice!
clairahart says
Thanks for sharing these helpful tips! I had never considered using the same background for a cohesive look, but it makes perfect sense!
Caitlin says
I’m glad it helped!
deehivedelights says
Great tips here. I usually take the varnished wooden tv dinner stand from walmart and place my items on it by the window….the light diffuser box works well too.
Caitlin says
That’s smart – having something portable is a great idea!
carol says
This is a great article! I’m really new at this so these tips are very useful. Thanks so much — love your blog design!
Caitlin says
You’re welcome! And thank you!
Jen says
Great tips that I will use for sure :)
Caitlin says
I’m glad it helped!
kerrymaymakes says
They look great, some great tips, I need to get a shadow box of some kind as I always get shadows of my holding the phone xx
Caitlin says
Make sure you turn off your overhead lights too! That’ll help with not getting shadows if you’re taking pictures from overhead.
kerrymaymakes says
Thanks
I have started doing that xx
Bianca Karina says
I need to get myself a soft box!
Meredith ~ The Papery Craftery says
I love your soft box! Mine is much smaller, so it’s not great for most of my photos. I tend to use white foam board and lots of office supplies or art supplies for my photos.
Caitlin says
I love pictures with office supplies! Plus most people have that stuff laying around so it’s easy to style.
Alexis @FITnancials says
This is such a great post! I’m getting ready to buy a camera so I can start working on my Instagram.
Caitlin says
Exciting!
Melanie S Pickett says
What great advice! I’ve considered the lightbox, but all the options I’ve found to order come with permanent creases which defeats the whole purpose of having clean, white backdrops. Did you experience that with this product?
Caitlin says
I did. I’ve been putting my white posterboard inside the box to get a smooth surface. I need to try steaming the backdrop or ironing with a cool iron but I haven’t gotten around to it yet.
Yahima Hernandez de la Cruz says
Great tips! I have been thinking to find some tutorials to built my own pop-up soft box. got some advices? something I can’t miss?
thanks a lot, besitos
Caitlin says
Check out YouTube, I’ve seen some DIY tutorials on there!
Yahima Hernandez de la Cruz says
thanks a lot, will be into it this weekend, besitos